5 Nonprofit Marketing Trends
It can be hard to market your non-profit organization. When making your own strategy, it can be helpful to learn from people who have already done nonprofit marketing, taken advantage of trends, and had success. In this post, you'll find expert advice and tips from Nonprofit Marketing Trends Report for 2022 that will help you build the brand awareness you want.
Nonprofit Trends in 2022
1. Ask for donations on social media sites that already have donation tools built in.
Nonprofits are using TikTok more and more to reach more people and get donations. In fact, in 2021, almost 75,000 donations were made through the app to help different groups and causes. Its donation feature is built into TikTok, so nonprofits that want to use it can reach their target audiences on the platforms they already use instead of sending them to a place where they can donate outside of the app. The donation CTA on the Malala Fund's TikTok profile is shown in the picture below. Instagram and Facebook also have tools for donating to charity, and Twitter just added a profile tipping feature that nonprofits can use to link donations to a profile.
2. Promoting content made by users.
User-generated content is content that your audience makes that has something to do with your business. So, for example, if someone posts a picture on Twitter of themselves wearing athletic wear from a certain company, that would be a violation. Sharing user-generated content from the groups you support is a good way to take advantage of this trend. Sharing a direct story from someone who has been helped by what you do shows the results of your work and can inspire those you reach out to to help because they'll know you're making a difference right now.
3. Campaigns that are personalized and divided into groups to get people to donate.
Businesses need to segment because customers want to see content that is related to their interests. When it comes to marketing for a nonprofit, this can help you decide how to raise money for your business. Putting the above statistics into practice could mean sending text message donation campaigns to Gen X audiences and making a social media donation challenge on TikTok to reach audiences between 18 and 29. You can also divide your website's calls to action (CTAs) based on the user's age and how they've donated in the past, or you can send different email newsletters based on how the recipient has interacted with your business.
4. Joining forces with another business.
One important lesson for nonprofits is that they should form partnerships with businesses that support the same causes they do. For example, Bed-Stuy Strong is a group of people who live in the neighborhood who help each other. It put on a free winter market for the community and worked with Brooklyn Packers and Tamales of Hope to give people food. It's important to keep in mind, though, that your partnerships don't have to be with other nonprofits. You can still spread your message and bring attention to your cause if you can make a connection with a local business that can help your cause.
5. Trying things out with NFTs.
Non-Fungible Tokens are unique pieces of digital content that can't be copied and can only be used by the person who bought them. It's a new way for nonprofits to raise money, but if you want to get involved, you can work with artists to make NFTs that are relevant to your business and then host virtual auctions where you can sell them and use the money to help your cause.
Conclusion
Think about the strategies and trends on this list that other nonprofits are already using when making your plan. If you choose to use them, you'll be able to talk to your target audiences, get more donations, and make a difference in the communities you care about.
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